Sydney, Australia – June 2025
Period care in Australia is changing. The rise of reusable menstrual discs has shifted the conversation from monthly spending and environmental impact to convenience, comfort and long-term value. One brand at the centre of this shift is my mimi, which was recently awarded Best Sustainable Period Care Solution in Australia 2025.
With growing awareness of plastic waste, period poverty and health-conscious choices, thousands of Australians are now exploring alternatives to tampons and pads. For many, the answer is reusable menstrual discs. These silicone-based products are comfortable, discreet, and designed to last for years.
How menstrual discs work
Unlike tampons, which sit in the vaginal canal, menstrual discs are placed higher in the vaginal fornix. This position allows them to collect rather than absorb menstrual flow. Discs like those from my mimi are worn for up to 12 hours and hold between 32ml and 61ml of fluid, depending on the size. That’s the equivalent of up to seven tampons’ worth.
The my mimi menstrual disc is made from soft, medical-grade silicone and features a loop tab for easy removal. It also includes a self-emptying feature, meaning it can adjust with pelvic movement and may partially empty during activities like using the toilet, offering even more convenience for some users.
Why Australians are making the switch
Disposable period products cost between $10 and $15 per cycle, adding up to over $1,500 across a decade. By contrast, a reusable disc like my mimi costs under $50 and can last for up to five years. That’s a saving of hundreds of dollars.
There’s also the waste issue. Pads and tampons contribute to thousands of tonnes of landfill waste each year. Most contain plastics, adhesives and bleached fibres that don’t break down. Menstrual discs dramatically reduce this footprint.
Health and safety are also top of mind. More users are asking what’s inside their tampons or pads. Many contain unknown chemicals, pesticides or synthetic fragrances. Reusable discs avoid these concerns altogether, provided they are made with body-safe materials and used correctly.
A warning on new product listings
As interest in menstrual discs grows, so does the number of new products on the market. Not all meet medical-grade standards. Some don’t clearly state their materials or provide adequate instructions for first-time users. Others are designed purely for visual appeal or influencer promotion, without testing or safety validation.
Experts are advising caution. Internal period care products must be safe, smooth-edged, and made from high-quality, biocompatible materials. Discs that are poorly shaped or labelled can cause discomfort, leaking or more serious health concerns. Brands like my mimi, which are based in Australia and offer clear sizing guides, cleaning instructions, and customer support, are leading by example.
First-time users often feel nervous about switching. Common concerns include placement, removal and leakage. The truth is, like learning to use a tampon, there’s a learning curve. But most users adapt within one or two cycles.
Discs are folded before insertion and tucked behind the pubic bone. To remove, the user simply hooks the loop tab with a clean finger and slides the disc out. Brands like my mimi include visual guides and offer a smaller disc size for those under 30 or who haven’t given birth vaginally.
Some first-time users wear a disc at home before trying it at school or work. Others pair it with a liner for added peace of mind. Either way, it’s important to buy from a brand with a strong reputation and clear communication.
Who is using menstrual discs in Australia
Women across Australia, from students to professionals and mothers, are switching to discs. Many are drawn by the environmental benefits, while others are motivated by cost savings or comfort. Athletes and active individuals also praise discs for their secure fit during movement. Unlike tampons, discs don’t have a string and can be worn during swimming, yoga or sleep.
Another important benefit is that discs can be worn during penetrative sex. For couples seeking intimacy without disruption, this offers a discreet option not possible with tampons or cups.
The future of reusable period care
Australia’s period care market is changing fast. Discs are no longer niche. They’re available in major pharmacies, on Amazon, and through specialty websites like my mimi. As awareness spreads and more users share their experiences online, the disc movement is set to grow.
But with new products flooding the market, consumers are urged to do their research. The safest and most effective discs are those designed with user comfort and medical safety in mind. Features like different sizes, removal loops, and responsive customer support make a big difference.
my mimi has already earned recognition for its trusted approach and is rapidly becoming the go-to choice for Australian women. Its product range also includes a water-based lubricant, a menstrual disc cleaner, cleaning tablets and sanitising spray. These extras help maintain hygiene and extend the life of the product, adding even more value to the investment.
Final thoughts
Reusable period care isn’t just a trend. It’s becoming the smart, sustainable choice for more Australians every month. Whether driven by cost, comfort, or the environment, menstrual discs are reshaping how people think about periods.
For first-time users and those ready to make the change, my mimi is proving that period care can be both practical and empowering.
Visit www.mymimi.com.au to learn more.